About Us
At Recalibrate, innovation isn’t something new,
it’s in our DNA.
Our story began more than 55 years ago,
when Bob Mitchell, Sr. founded Applied Ceramics in 1967. What started as a small, family-driven business grew into a world-class technology and manufacturing company, known for solving complex problems with creativity and courage. Under Bob Sr.’s leadership, the company licensed technology on six continents and partnered with global leaders like General Motors, Hyundai, Hitachi, MeadWestvaco (now Ingevity), Dow Chemical, and Exxon.
That pioneering spirit became the family legacy — a way of seeing opportunity where others see limits.
Today, the next generation is building on that foundation through Recalibrate, led by Lee Mitchell, along with his brothers Bobby and Chris. Together, they are carrying forward the family’s passion for invention and renewal, creating new pathways for technology development to become enduring businesses.
Recalibrate exists to do what our family has always done: take bold ideas, turn them into real-world impact, and partner with others who believe in progress that lasts.

Lee Mitchell
President
Work: 678-735-4931
Cell: 404-729-5128
Email

Bob Gulotty
Technical Manager
Work: 864-682-2597 ext. 2916
Cell: 989-600-1695
Email